Why email is the key pillar of your digital marketing strategy.

We live in a digital world where everything is just a click away. Our lives revolve around a rectangular box that we use to govern most of our lives—yes, I’m referring to our smartphones. Be it medical services or shopping for apparel, everything is now available online. To keep up with rapidly evolving technologies, an increasing number of businesses are undergoing digital transformations. And it is essential for companies to use digital marketing if they want to maintain their services and products at the top of customers’ preferences.

Digital marketing has become an integral element of sales and marketing because of the increased dependence of both large and small firms on it. Email marketing is one of the most effective methods among the various types of digital marketing. Yes, emails are still relevant in 2023.

The global email user base currently stands at four billion and is expected to grow to 4.6 billion by 2025. With that sort of traffic, email becomes an indispensable tool in the arsenal of any digital marketer and/or brand.

Let’s first see what email marketing is!

Companies use a variety of digital marketing strategies, such as social media marketing and content marketing. But emails were one of the first digital communication methods, and they continue to be the most efficient and trustworthy marketing route. This entails a business sending professional emails to a target market that they believe will be interested in the goods and services offered.

Emails might look obsolete in 2023 as social media and other channels of communication advance, but that is far from the truth.


Email marketing has several benefits. To mention a few:

  • Deliver targeted audiences.
    You may produce customised content and tailor your efforts with email marketing. Even something as simple as inserting a contact’s name in the email qualifies as personalization. Emails with the recipient’s first name in the subject line receive more clicks than ones without it. To improve interaction, your emails may contain changes such as various graphics or subject lines. You may even make lists with different segments based on interaction levels or geography. You must send the right email to the right person at the right time to have a successful email marketing campaign, Segmentation and personalisation can be useful in this situation.
  • Generating traffic to your site
    Email marketing campaigns will help you send traffic to your site and improve your SEO. Additionally, you’ll retain visitors interested in your website and business. Each email you create with a link to your content should have a call to action (CTA) so that readers can click through to your website. For example, many of you may have arrived at this page via a marketing email.
  • Low costs
    One of email marketing’s most evident benefits is that it is less expensive than other types of marketing. For visibility on a particular billboard, magazine, or television channel, there are no printing, postage, or other fees to pay.
    To automate, track, and assess their mailings, email marketers can think about investing in specialised software. Although there may be a tiny additional cost associated with sending thousands of emails at once, these expenses are significantly lower than those associated with using other marketing channels.
  • It gives a boost to your content marketing goals
    Your email subscribers can get your content if you consistently publish it.
    Use email marketing to share all your content, whether you publish images, blog articles, or videos.
    By sending your material to your email subscribers, you may improve the number of visitors to your website. If your content is relevant to your audience, you can also decrease bounce rates, boost time spent on pages, encourage conversions, and achieve other metrics important to your content strategy.
  • It increases brand awareness
    Communicating effectively with your audience can help them get more familiar with your brand and what it stands for.
    Since you’ll always be in their inbox, your subscribers will get familiar with your goods, services, and business as a whole.
    When you publish pertinent information about your business or sector, you may develop a reputation as an invaluable resource and win the trust of prospective clients.


The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day.

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