How to write SEO friendly content

Writing SEO-friendly content involves creating content that is not only useful and engaging to your audience, but also optimized for search engines. If you’re writing blogs, you also want to factor in keeping your content interesting and engaging too. Content writing isn’t always the easiest task at hand, but by following some of these prime tips, you’re sure to boost your content and engage with the correct target audience.  

  • Research Keywords
    Conduct thorough keyword research to identify the phrases and terms people are searching for that are relevant to the information you are attempting to share. You can find trending keywords through existing online search engines easily. Google is a great resource for this, as there are features you can use to find the highest searched terms, but you can also use platforms such as semrush, or other mediums to conduct your research. Once you have your top keyword listing, you can use the words in your content to help boost your traffic and allow your audience to understand what your content is about. Remember to regularly research keywords as they do not always remain the same in ranking.
  • Write for your audience
    Although it’s important to use keywords, make sure that you don’t sacrifice the quality of your content for the sake of SEO. Your content should be informative, engaging, and useful to your audience. While utilizing SEO helps boost your ranking, the content you actually create will be the determining factor in building a relationship with your base market. Always consider the active feedback you receive from your audience and make changes based on the suggestions.
  • Use headings and subheadings
    Break up your content into sections using headings and subheadings. This not only makes your content easier to read, but it also helps search engines understand the structure of your content. You do not need to always use the same words in both sections but be mindful to incorporate your top SEO keywords. The subheadings specifically will impact your SEO based on which keywords you choose to include.
  • Optimize your meta tags
    Use descriptive and compelling meta titles and descriptions to entice users to click on your content in search results. Meta tags will impact your SEO as they inform search engines on the nature of your content. Optimizing your meta tags is also very essential in boosting the ranking of your web page.
  • Use alt tags for images
    While search engines do not interpret images, but adding descriptive alt tags to your images, you can help search engines understand the context of the image. This will improve the accessibility of your content as well.
  • Publish regularly
    As mentioned in an earlier tip, one of the key factors with using keywords to boost SEO is to regularly maintain an updated keyword listing. Similarly, you should also keep your website updated with fresh content to show search engines that your site is active and authoritative in your niche. Frequent SEO friendly content on your site can boost your visibility and keep it consistent in a high ranking.

By following these tips, you can create content that is not only valuable to your audience, but also optimized for search engines. To read more about what SEO is and how it can benefit your business check out our previous blog.

To book in a consultation about how SEO can help your website specifically, contact us here!  

Leave a Reply

Your email address will not be published. Required fields are marked *